Dental websites
Dental practice websites, built to fill the book
Two people use a dental practice website. Somebody looking for an NHS place or an emergency appointment, who wants an answer in ten seconds. And somebody considering private treatment, who will read carefully, compare three practices and want to know the price before they ring.
- From £499
- Treatment prices published
- Enquiries reach reception
Two readers with completely different needs
The first is urgent and impatient. Are you taking NHS patients, do you have emergency appointments, where are you and what is the number. That reader is served by facts placed where they cannot be missed, and is actively annoyed by anything else.
The second is doing research. They are considering implants, orthodontics or cosmetic work, they are looking at several practices, and they will spend real time on the page. That reader wants prices, wants to know who would be treating them and what their qualifications are, and wants to see genuine results rather than stock photography of somebody else's teeth.
Most practice websites are built for neither, and end up as a general brochure that serves the urgent reader slowly and gives the researching reader nothing to decide on. Separating the two is the single biggest improvement available.
How we build any site is set out on our page about web design in Nottinghamshire.
What belongs on a dental site
- NHS availability said plainly and kept current, because a page that says one thing and a phone call that says another costs you trust immediately
- Emergency arrangements visible without scrolling, since that is a real search with real urgency behind it
- Treatment prices published, at least as a from figure, because the researching patient will simply move on to a practice that publishes
- Clinicians named with photographs, qualifications and GDC numbers, which is both a trust signal and a professional expectation
- Real before and after images where you have consent, handled properly, since they persuade far better than any copy
- Nervous patient content, written specifically, because it is one of the most searched topics in the sector and rarely answered well
- Finance options where you offer them, said clearly, since that is frequently the actual barrier to a private treatment decision
- New patient enquiries reaching reception the same day, with delivery monitored
Publishing treatment prices
A patient researching implants or orthodontics is comparing practices, and the ones that publish a from price get considered while the ones that say to ring for a consultation frequently do not. It is the same dynamic as every other market where price is hidden.
A range with an honest explanation of what moves it does the job. It filters the enquiries that were never going to convert and it means the consultations you do give are with people who already know roughly what they are looking at.
- From prices with what changes them
- Finance options said clearly
- Fewer consultations that go nowhere
Advertising rules apply to your website
Dental advertising is regulated, and the GDC has clear expectations about how practices describe treatments, qualifications and results. Claims have to be substantiated, before and after images need to be genuine and consented, and how team members are described has to reflect what they are actually registered to do.
None of that is difficult to comply with, and it is easy to breach accidentally with copy written by somebody who does not know the sector. We build with it in mind and we would rather ask you to check a claim than publish one that causes a problem later.
The practical version is simple: say true things specifically, keep consent records for images, and be accurate about who does what.
No dental client yet, and we will say so
We have not yet built for a dental practice, and we would rather tell you that than dress up work from another sector as sector experience.
What we can show is the work we have done in care and for businesses where enquiries have to reach a person quickly, and a fixed price before anything starts.
Get in touch
Talk to us about dental practice websites
A few lines is enough. We will tell you straight whether we can help, what it would cost and how quickly we can be there. No hard sell, and no follow-up sequence if you decide against it.
- We reply within one working day
- A straight answer, including when it is no
- Free process review available, before any money changes hands
Would rather just ring? 01623 354250, Mon–Fri, 9am–5:30pm.
Frequently asked questions
If the answer is not here, ask us. You will get a straight one, from someone who does the work.
Mon–Fri, 9am–5:30pm
How much does a dental practice website cost?
Ours start at £499 for a brand-led business site as a one-off price with the first year of hosting included, and it is yours outright. Practices wanting individual treatment pages with detailed content and finance information are quoted on top, with the figure fixed before we start.
Should we publish treatment prices?
For private treatment, yes, at least as a from figure with an honest explanation of what changes it. Patients researching implants or orthodontics compare practices, and the ones that publish get on the shortlist. It also means fewer consultations with people who were never going to proceed.
Can we take bookings online?
For some appointment types it works well. For new patient assessments and anything clinical, a well-designed enquiry that reaches reception quickly is usually better, because the triage matters. We will say which fits your list rather than adding booking by default.
What about GDC advertising rules?
We build with them in mind: substantiated claims, genuine and consented before and after images, and accurate descriptions of what each clinician is registered to do. Where a claim needs checking we will ask you rather than publish it and hope.
Do you have dental practice clients?
Not yet, and we would rather be straight about it. We work in care and in sectors with comparable requirements around enquiry handling and data, and we are happy to introduce you to those clients.
