Redesign
Website redesign, without losing what the old site earned
Most redesigns are judged on how the new site looks and measured six months later by how many fewer enquiries it produces. We start the other way round: what the current site actually earns, which pages earn it, and how to carry that across rather than quietly throw it away.
- Rankings carried across
- Redirects mapped first
- Live in 2–4 weeks
Common problems
The signs it is genuinely time
Two or three of these and a rebuild will usually pay for itself. One on its own is often a fix rather than a rebuild, and we will say so.
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It takes four seconds to become usable on a phone.
Rebuilt mobile-first with Core Web Vitals measured on real connections after launch.
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Nobody can edit it because the person who built it has gone.
A site your team can edit, with training included and no dependency on us.
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It ranks for your name and nothing else.
Structure, titles, headings and schema built around what people actually search for.
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Enquiries arrive as emails that get lost in a shared inbox.
Forms routed into the CRM, calendar or system, with delivery monitored.
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It has been extended so many times the structure makes no sense.
Information architecture agreed before design, so pages have a job again.
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The content describes a business you stopped being three years ago.
Copywriting help, because most owners explain themselves far better out loud.
The part most redesigns get wrong
The single most expensive mistake in a redesign is changing every URL on the site and not redirecting the old ones. The new site launches, it looks far better, and within a fortnight the enquiries have halved because every page Google had indexed now returns a not-found error.
It is entirely avoidable and it happens constantly, because the redirect map is invisible work that nobody puts in a proposal. We start there: pull the list of pages that currently get traffic, work out which of them earn enquiries, and map every one of them to something on the new site before a line of design is signed off.
The second mistake is subtler. A page that was ranking usually had content on it, and a redesign that halves the word count in the name of a cleaner look tends to halve the rankings with it. Where a page is earning, we keep what it earns and improve how it reads.
How we approach a build from scratch is covered under web design in Nottinghamshire.
How a redesign runs
Four to six weeks for most sites, and you know the price before it starts.
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Step 1
Audit what you have
Which pages get traffic, which produce enquiries, what the site is built on, how fast it is, and what is genuinely worth keeping. You get this in writing whatever you decide next.
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Step 2
Agree the structure
What pages the new site needs and what job each one does, settled before anyone opens a design tool. This is where a redesign is won or lost.
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Step 3
Design and build
A custom design around your brand, built mobile-first, with the content written or reworked alongside rather than pasted in at the end.
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Step 4
Map every redirect
Every old URL mapped to its replacement, one hop, no chains, tested on staging before launch rather than discovered afterwards.
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Step 5
Launch and watch
Live, then monitored for a fortnight: crawl errors, rankings, form delivery and speed on real devices. Nothing is left to settle on its own.
Sometimes the honest answer is not a redesign
A site that is three years old, loads quickly and is producing enquiries rarely needs replacing. It usually needs two or three pages rewritten, a speed pass and its Google Business Profile taking seriously.
That is a far cheaper answer and it is one we give regularly. The free review will tell you which of the two you are looking at, and you keep the findings either way.
Get in touch
Talk to us about website redesign
A few lines is enough. We will tell you straight whether we can help, what it would cost and how quickly we can be there. No hard sell, and no follow-up sequence if you decide against it.
- We reply within one working day
- A straight answer, including when it is no
- Free process review available, before any money changes hands
Would rather just ring? 01623 354250, Mon–Fri, 9am–5:30pm.
Frequently asked questions
If the answer is not here, ask us. You will get a straight one, from someone who does the work.
Mon–Fri, 9am–5:30pm
Will a redesign hurt my Google rankings?
It can, and that is the main risk worth managing. The damage nearly always comes from changed URLs without redirects and from stripping content off pages that were ranking. Both are avoidable, and we map every redirect and audit every earning page before the build starts.
How much does a website redesign cost?
The same as a new build, because it largely is one. Our sites start at £249 for a five-page starter and £499 for a brand-led business site, with shops from £1,250. You get a fixed price up front and the first year of hosting is included.
How long does it take?
Two to four weeks for most sites, four to six where there is a shop or a lot of content to rework. The constraint is usually how quickly we get content and sign-off rather than the build itself.
Can you keep our existing branding?
Yes. If you have a brand you are committed to, or a designer you already work with, we are happy to build to it rather than insisting on starting again.
What happens to our existing content?
It gets audited rather than assumed. Pages earning traffic and enquiries are kept and improved. Pages doing nothing are merged or dropped deliberately, with a redirect, rather than left to accumulate.