Redesign
Website redesign services that keep what the old site earned
SetWeb’s website redesign services rebuild a tired small-business site without throwing away the rankings and leads the old one was earning. Most redesigns are judged on how the new site looks and measured six months later by how many fewer enquiries it produces. We start the other way round: what the current site earns, which pages earn it, and how to carry that across.
- Rankings carried across
- Redirects mapped first
- Live in 2–4 weeks
Common problems
When is it time to redesign a website?
A website redesign is worth it when 2 or 3 of these are true at once. One on its own is often a fix rather than a rebuild, and SetWeb will say so.
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It takes 4 seconds to become usable on a phone.
Rebuilt mobile-first with Core Web Vitals measured on real connections after launch.
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Nobody can edit it because the person who built it has gone.
A site your team can edit, with training included and no dependency on us.
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It ranks for your name and nothing else.
Structure, titles, headings and schema built around what people actually search for.
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Enquiries arrive as emails that get lost in a shared inbox.
Forms routed into the CRM, calendar or system, with delivery monitored.
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It has been extended so many times the structure makes no sense.
Information architecture agreed before design, so pages have a job again.
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The content describes a business you stopped being three years ago.
Copywriting help, because most owners explain themselves far better out loud.
What is included in our website redesign services?
SetWeb agrees these 10 items in writing before work starts, so the fixed price covers a known list.
- A traffic and content audit from your analytics and Search Console data, showing which pages bring visitors and which bring leads
- A redirect map from every old URL to its new home, tested on staging before launch
- Navigation and page structure planned around the questions customers arrive with, settled before any visual design
- A custom design built mobile-first, with your brand kept or refreshed rather than replaced by a template
- Copy reworked page by page, keeping the content that ranks and rewriting the content that does not convert
- Conversion work on forms, calls to action and phone links, with enquiries routed to wherever your team actually works
- Accessibility checks against WCAG 2.2 AA on contrast, headings, alt text and keyboard use
- Titles, headings, schema and an XML sitemap set up for SEO, plus Google Analytics 4 and Search Console connected
- A content management system your team can edit, usually WordPress for a content site and a Laravel build where the site is really an application
- Two weeks of monitoring after launch for crawl errors, rankings, form delivery and Core Web Vitals
What do most website redesigns get wrong?
The single most expensive mistake in a redesign is changing every URL on the site and not redirecting the old ones. The new site launches, it looks far better, and within 2 weeks the enquiries have halved because every page Google had indexed now returns a 404 error.
It is avoidable, and the redirect map is invisible work nobody puts in a proposal. SetWeb starts there: list the pages that get traffic, find which earn enquiries, and map every one to the new site before design is signed off.
The second mistake is subtler. A page that was ranking usually had content on it, and a redesign that halves the word count in the name of a cleaner look tends to halve the rankings with it. Where a page is earning, we keep what it earns and improve how it reads.
None of this is our own invention. Google’s Search Central documentation on site moves says the same thing: one permanent redirect per old URL, no chains, and an updated sitemap submitted on the day. The speed targets we build to are Google’s Core Web Vitals thresholds as published on web.dev, a Largest Contentful Paint under 2.5 seconds and layout shift under 0.1, measured on a phone rather than a developer’s desktop.
How we approach a build from scratch is covered under web design in Nottinghamshire.
How does a website redesign with SetWeb run?
A SetWeb redesign takes 2 to 6 weeks for most small business sites, from £249 for a 5-page site, and you know the fixed price before it starts.
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Step 1
Audit what you have
Which pages get traffic, which produce enquiries, what the site is built on, how fast it is, and what is genuinely worth keeping. You get this in writing whatever you decide next.
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Step 2
Agree the structure
What pages the new site needs and what job each one does, settled before anyone opens a design tool. This is where a redesign is won or lost.
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Step 3
Design and build
A custom design around your brand, built mobile-first, with the content written or reworked alongside rather than pasted in at the end.
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Step 4
Map every redirect
Every old URL mapped to its replacement, one hop, no chains, tested on staging before launch rather than discovered afterwards.
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Step 5
Launch and watch
Live, then monitored for a fortnight: crawl errors, rankings, form delivery and speed on real devices. Nothing is left to settle on its own.
When is a redesign the wrong answer?
A site that is three years old, loads quickly and is producing enquiries rarely needs replacing. It usually needs two or three pages rewritten, a speed pass and its Google Business Profile taking seriously.
That is a far cheaper answer and it is one SetWeb gives regularly. The free review will tell you which of the two you are looking at, and you keep the findings either way.
Get in touch
Talk to us about website redesign
A few lines is enough. SetWeb replies within 1 working day and will tell you straight whether we can help, what it would cost and how quickly we can be there. No hard sell, and no follow-up sequence if you decide against it.
- We reply within one working day
- A straight answer, including when it is no
- Free process review available, before any money changes hands
Would rather just ring? 01623 354250, Mon–Fri, 9am–5:30pm.
What do people ask most?
If the answer is not here, ask SetWeb on 01623 354250. You will get a straight one, from someone who does the work.
Mon–Fri, 9am–5:30pm
Will a redesign hurt my Google rankings?
It can, and that is the main risk worth managing. The damage nearly always comes from changed URLs without redirects and from stripping content off pages that were ranking. Both are avoidable, and SetWeb maps every redirect and audits every earning page before the build starts.
How much does a website redesign cost?
The same as a new build, because it largely is one. Our sites start at £249 for a five-page starter and £499 for a brand-led business site, with shops from £1,250. You get a fixed price up front and the first year of hosting is included.
How long does it take?
Two to four weeks for most sites, four to six where there is a shop or a lot of content to rework. The constraint is usually how quickly we get content and sign-off rather than the build itself.
Can you keep our existing branding?
Yes. If you have a brand you are committed to, or a designer you already work with, SetWeb builds to it rather than insisting on starting again.
What do website redesign services actually include?
With SetWeb it is an audit of what the current site earns, a new page structure, a custom mobile-first design, reworked copy, a full redirect map, accessibility checks, SEO setup with analytics, and two weeks of monitoring after launch. The scope is written down with the fixed price before anything starts.
Should we redesign the whole site or just the landing pages?
If the site is recent, fast and the rest of it works, redesigning the handful of landing pages that take paid or search traffic is often the better spend. If the structure, the platform or the editing is the problem, patching individual pages only moves the problem around. The free review tells you which.
Can you redesign a site built on Wix or Squarespace?
Yes, and moving off a site builder is a common reason for a redesign. Those platforms do not let you take the site with you, so the work is a rebuild with every old URL redirected to its new equivalent so the rankings come across.
What happens to our existing content?
It gets audited rather than assumed. Pages earning traffic and enquiries are kept and improved. Pages doing nothing are merged or dropped deliberately, with a redirect, rather than left to accumulate.
