Websites and hosting
Structured data
Machine-readable code added to a page that states plainly what it is about: a business, a service, a price, an article, a question and answer.
What structured data means in practice
A page of prose reads perfectly well to a person and ambiguously to software. Structured data removes the ambiguity by stating the facts separately in a standard vocabulary, which is what lets a search engine show opening hours, a price or a review count directly in results.
The part most sites miss is linking it up. Giving the business one stable identifier and referencing it from every other page turns a set of unrelated pages into a single machine-readable entity, rather than dozens of disconnected claims about a company with the same name. That clarity increasingly decides whether a business gets named in an answer or paraphrased without attribution.
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