Websites and hosting
Structured data
Machine-readable code added to a page that states plainly what it is about: a business, a service, a price, an article, a question and answer.
What structured data means in practice
A page of prose reads perfectly well to a person and ambiguously to software. Structured data removes the ambiguity by stating the facts separately in a standard vocabulary, which is what lets a search engine show opening hours, a price or a review count directly in results.
The part most sites miss is linking it up. Giving the business one stable identifier and referencing it from every other page turns a set of unrelated pages into a single machine-readable entity, rather than dozens of disconnected claims about a company with the same name. That clarity increasingly decides whether a business gets named in an answer or paraphrased without attribution.
Talk to us about IT support or a project
Tell us what is going on and we will tell you straight whether we can help, what it would cost, and how quickly we can be there. No hard sell.
Monday to Friday, 9am to 5:30pm