Websites and hosting

Core Web Vitals

Three measurements Google uses to judge how a page feels to use: how fast it appears, how quickly it responds, how much it shifts.

What core Web Vitals means in practice

They are loading, interactivity and visual stability, measured from real visitors rather than in a laboratory. The scores feed into ranking, though not heavily enough to rescue a page with nothing to say or to sink a page that answers the question best.

Where they genuinely matter is conversion. Every one of the three describes a specific way a page annoys someone: waiting for it to appear, tapping something that does not respond, or tapping the wrong thing because the layout moved under a thumb. Fixing them is usually a matter of image sizes, fonts and how much third-party script the page loads, rather than a rebuild.

Talk to us about IT support or a project

Tell us what is going on and we will tell you straight whether we can help, what it would cost, and how quickly we can be there. No hard sell.

Monday to Friday, 9am to 5:30pm