Accountancy websites
Websites for accountants, built around the clients you want
Accountancy is one of the most template-heavy corners of the web. A great many practice websites come from the same handful of providers, rented monthly, with the same stock photographs and the same three paragraphs about proactive advice. That is an opportunity rather than a standard to meet.
- From £499, owned
- Written for your niche
- No monthly rental
The template problem, and why it is your opening
Search for accountants in almost any town and the results have a family resemblance: the same layouts, the same stock imagery, the same claims about being proactive and approachable. Most of those sites are rented from a small number of sector suppliers at somewhere between fifty and a hundred and fifty pounds a month.
It is easy to see why. It is cheap to start, it requires no decisions, and the practice has better things to think about. The cost is that the site says nothing a prospective client could use to choose between you and the firm two doors down.
Which means a practice willing to say something specific has an unusually easy run. Naming the sectors you actually serve, saying what a first year with you looks like, and being straight about fees puts you ahead of most of a page of search results.
What we hold to on every build is on our page about web design in Nottinghamshire.
What makes an accountancy site work
- The client types you actually want, named specifically, since a practice good with trades or landlords should say so rather than claiming everybody
- Fees said as plainly as you can manage, even as a starting figure, because silence sends price-sensitive enquiries elsewhere and wastes your time on the rest
- What switching involves, since that is the question every prospective client has and almost no practice answers
- Named people with photographs and qualifications, because clients are buying a relationship rather than a service
- Your professional body and registration, shown clearly rather than as a small logo in the footer
- The software you work with, which is a genuine filter for clients who have already chosen theirs
- A route to a conversation that does not feel like a sales funnel
- A site you own outright, so a disagreement with a supplier is never a threat to it
The monthly rental arithmetic
A sector-specific site at ninety-nine pounds a month is nearly six thousand pounds over five years, and at the end of it the practice does not own the site, the design or in some cases the content. Accountants are, on the whole, unusually well placed to evaluate that arithmetic.
The counter-argument is real: it is quick, it needs no decisions and the cash flow is easier. If that is genuinely what suits the practice, take it. It is worth taking deliberately rather than by default.
- Ours are one-off from £499 and yours from launch
- Hosting and care are separate and optional
- You can move the site whenever you want
Where the practice site actually earns its keep
Very few clients choose an accountant from a search result alone. They are given a name, or they see a firm mentioned, and then they look it up to decide whether it seems like the right sort of practice for them. The site is doing conversion work rather than discovery work, and it should be built for that.
What converts is specificity. A page about what you do for landlords, written by somebody who clearly does it, will outperform a general services page every time. So will an honest page about switching, and a page that answers what it costs to have you do a set of accounts.
The other half is the Google Business Profile, particularly for a practice serving a local market. For most firms that profile and the reviews on it do more than anything we could add to the site, and we would rather say that than pretend otherwise.
We do not have a named accountancy client yet
It is a sector we know technically and one where we have not yet landed a practice we can point you at. We would rather say that plainly than borrow a testimonial from another industry and imply otherwise.
What we can show you is the work itself, in trades, care and professional services, and a fixed quote before anything starts.
Get in touch
Talk to us about accountancy websites
A few lines is enough. We will tell you straight whether we can help, what it would cost and how quickly we can be there. No hard sell, and no follow-up sequence if you decide against it.
- We reply within one working day
- A straight answer, including when it is no
- Free process review available, before any money changes hands
Would rather just ring? 01623 354250, Mon–Fri, 9am–5:30pm.
Frequently asked questions
If the answer is not here, ask us. You will get a straight one, from someone who does the work.
Mon–Fri, 9am–5:30pm
How much does a website for an accountancy practice cost?
Ours start at £499 for a brand-led business site, as a one-off price with the first year of hosting included, and the site is yours outright. Compare that with a sector supplier at £99 a month, which is close to six thousand pounds over five years for something you do not own.
Should we use a specialist accountancy website provider?
They are quick and require no decisions, which is a real advantage if nobody in the practice has time. The trade-off is that your site looks like every other practice using the same supplier and you are renting rather than owning it. Both are legitimate; it is worth choosing deliberately.
Will it help us rank for local searches?
It helps, and for most practices the Google Business Profile and its reviews do more. We set the profile up as part of the build and will tell you honestly where your effort is best spent, even when the answer is not more website.
Can you write the content?
We help with it, which for a practice usually means interviewing you and writing from that. Accountants generally explain what they do far better out loud than in writing, and a page that sounds like the partner talking beats one assembled from sector boilerplate.
Should we publish our fees?
A starting figure or a range for common work filters out enquiries that were never going to convert and reassures the ones that will. Complete silence on price is the norm in the sector, which is exactly why saying something is an advantage.
