SEO
SEO services in Nottingham, built around how your customers search
We provide SEO services for small businesses across Nottinghamshire. That covers technical and on-page fixes to your site, local SEO and Google Business Profile management, the reviews and links that build trust from outside it, and visibility in AI search tools such as Google AI Overviews and ChatGPT. You get more of the people already searching for your work finding you rather than a competitor.
- Starts with a free review
- Local SEO and Google Business Profile
- Plain-English monthly reports
Common problems
Why businesses ask us about SEO
If one of these sounds familiar, the site is being found by fewer people than it should be.
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You rank for your own business name and nothing else.
Pages built around the services and places people actually search for.
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Competitors show up in the map results and you do not.
A Google Business Profile set up properly, kept current and fed with reviews.
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The site is slow on a phone and Google has noticed.
Speed and Core Web Vitals fixed in the code, then measured on real devices.
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AI search tools recommend your competitors and never mention you.
Content and structured data that AI Overviews and assistants can read, trust and cite.
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You pay for SEO every month and cannot say what it does.
A monthly report in plain English: what we did, what moved and what it brought in.
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Rankings dropped after a redesign and never came back.
Lost pages found, redirects repaired and content restored where it was earning.
What it covers
Our SEO services
Most sites need some of each. The free review tells you which matters most for yours, and each has its own page with the detail.
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On-Page SEO
Technical fixes, page structure and content that let search engines understand your site and rank it for the work you do.
On-Page SEO -
Off-Page SEO
Reviews, local citations, Google Business Profile and genuine links that show search engines other people vouch for you.
Off-Page SEO -
AI Optimisation (AIO)
Getting your business cited in Google AI Overviews and AI Mode, the AI answers that now sit above the normal search results.
AI Optimisation (AIO) -
Generative Engine Optimisation (GEO)
Getting your business recommended by ChatGPT, Perplexity, Gemini, Claude and Copilot when customers ask them who to use.
Generative Engine Optimisation (GEO)
What our SEO services include
SEO is several jobs that get sold as one. On-page work makes sure search engines can crawl the site, understand what each page is about and load it quickly, and that the pages answer what customers are actually asking. Off-page work builds the reviews, citations and links that tell Google other people vouch for you. Local work covers the map results and the Google Business Profile. And increasingly, AI optimisation makes sure the answers people get from AI Overviews, ChatGPT and similar tools include your business.
Most small business sites need a little of all of these, and usually more of one than the others. A tree surgeon covering a spread of villages has a local problem. A manufacturer with one page per product range usually has a content problem. A site built on a heavy theme with thirty plugins nearly always has a technical one. We work out which it is before we propose anything, so the money goes where it moves results.
Because we build websites as well as optimise them, the technical fixes get made in the code rather than written up in a report for somebody else to action. That is the part of SEO most agencies hand back to the client, and it is often the part that matters most.
If the honest answer is that the site needs rebuilding rather than optimising, that work sits under our page about web design in Nottinghamshire.
Included in ongoing SEO work
The mix changes month to month depending on what the site needs most.
- A technical audit covering crawl errors, indexing, broken links, redirects and duplicate pages
- Page speed and Core Web Vitals improvements made directly in the site, not just reported
- Page titles, meta descriptions and headings written around the searches that bring enquiries
- Structured data so search engines and AI tools can read your services, locations, prices and reviews
- Google Business Profile setup and management: categories, services, photos and posts
- A simple process for asking happy customers for reviews, and help replying to them
- Location and service pages with genuine content for the areas you actually cover
- Google Search Console, Bing Webmaster Tools and analytics set up, with calls and form enquiries tracked
- A monthly report in plain English showing what changed, what moved and what it produced
Local SEO for businesses that serve an area
Most of the businesses we work with sell to customers within a half-hour drive. For them, the searches that matter have a place in them, and the results that matter are the map pack at the top of the page rather than the ten blue links below it.
Those results are decided mostly by the Google Business Profile, the reviews on it and whether the website backs up what the profile claims. A properly maintained profile will often move local results faster than anything done on the site itself, so we treat it as part of the job rather than an extra.
- A profile with the right categories, services and service area
- A steady flow of genuine reviews, replied to promptly
- A page on the site for each area you really work in
- Your name, address and phone number consistent everywhere they appear
How SEO work with us runs
You know what we are going to do, and what it costs, before any of it starts.
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Step 1
Free review
We look at the site, the Google Business Profile and the searches you should be found for, then tell you in writing where the biggest gaps are. You keep the findings whatever you decide.
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Step 2
Fix the foundations
Technical problems first: crawl errors, speed, broken redirects and missing tracking. There is little point writing new pages for a site search engines struggle to read.
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Step 3
Build out local and content
The Google Business Profile tidied and kept current, then service and area pages written or improved, a few at a time, in order of how much work they are likely to bring in.
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Step 4
Report and adjust
A monthly report covering rankings, traffic, calls and enquiries, with the next month planned around what the numbers say rather than a fixed schedule.
What SEO can and cannot promise
Nobody can guarantee a position on Google, and any SEO company that does is either guaranteeing a search nobody makes or setting you up for disappointment. What can be promised is the work: what will be done each month, why, and how you will know whether it is paying off.
SEO also takes time. Technical fixes and Google Business Profile improvements can show up within weeks. New content and competitive local searches usually take a few months to settle. We will tell you at the start which of those you are looking at, and if a site is unlikely to rank for what you want without a rebuild, we will say that before taking a monthly fee.
Where the site itself is holding you back, see our page on website redesign that keeps your rankings.
Not sure what your site needs?
Book a free review and we will look at how the site is built, how it performs in search today and what your local competitors are doing differently. You get a short written summary of the three or four things most worth fixing.
Sometimes the answer is a monthly SEO plan. Sometimes it is a one-off fix and a properly set up Google Business Profile, which is a much smaller bill. Either way you will know before you spend anything.
Get in touch
Talk to us about SEO
A few lines is enough. We will tell you straight whether we can help, what it would cost and how quickly we can be there. No hard sell, and no follow-up sequence if you decide against it.
- We reply within one working day
- A straight answer, including when it is no
- Free process review available, before any money changes hands
Would rather just ring? 01623 354250, Mon–Fri, 9am–5:30pm.
Frequently asked questions
If the answer is not here, ask us. You will get a straight one, from someone who does the work.
Mon–Fri, 9am–5:30pm
How much do SEO services cost?
It depends on how much needs doing and how competitive your searches are. One-off technical fixes and Google Business Profile setup are quoted as a fixed price. Ongoing SEO is a fixed monthly figure agreed up front. Either way you see the number in writing before any work starts.
How long does SEO take to work?
Technical fixes and Google Business Profile improvements often show results within a few weeks. New pages and competitive local searches usually take three to six months to settle. We report every month so you can see progress rather than waiting on a promise.
Do you guarantee first page rankings?
No, and you should be wary of anyone who does. Google decides rankings, and nobody outside Google controls them. What we guarantee is the work agreed each month and an honest report of what it achieved.
Can you do SEO on a website you did not build?
Yes. We work on WordPress sites and most other platforms. We start by auditing how the site is built, because some problems can be fixed in place and some are cheaper to solve with a rebuild. We will tell you which before you commit.
What is local SEO?
Local SEO is the work that gets a business found when people search for a service with a place attached, such as a plumber in Hucknall. It is mostly the Google Business Profile, reviews and location pages on your site, and for businesses serving a local area it is usually where the enquiries come from.
Will I be able to see what you are doing?
Yes. You get a monthly report in plain English covering what we changed, how rankings and traffic moved, and how many calls and enquiries came through the site. You keep access to your own Search Console, analytics and Google Business Profile throughout.