Web design in Ollerton and Edwinstowe

Which Ollerton businesses does SetWeb work with?

The Sherwood Forest visitor trade gives Ollerton, Edwinstowe and the villages around them a business population that is unusual for the area. Accommodation, food, attractions and the services around them are selling to people who are not local, are researching in advance, and are frequently comparing on a phone from somewhere else entirely.

That changes the priorities. Photographs matter far more than they do for a trade business. Practical information, parking, opening times, whether dogs are allowed, how long to allow, is what people actually search for and what most sites bury. And the booking or enquiry route has to work for somebody who will not ring, because a visitor planning a day out generally does not want a phone conversation.

The rest of the local base is conventional: trade and service firms working across NG22 and the villages, plus the retail and services in Ollerton itself. Those have the usual profile, where local search and a maintained Google Business Profile do most of the work.

Eight miles up the A6075 means meeting in person is easy and, for the visitor businesses in particular, it means we can actually come and see the place we are writing about, which produces better content than any brief.

The Sherwood Forest visitor centre at Edwinstowe and the Major Oak draw people all year, and Rufford Abbey Country Park and Thoresby, just outside Ollerton, add to the flow. Those are the searches a local tourism business is really competing in: things to do near Sherwood Forest, somewhere to eat near the Major Oak, a place to stay near Rufford. A site that answers each of those on its own page, with distances and practical detail, has a fair chance of showing up. A site that only says Ollerton mostly will not.

Ollerton itself has two centres: the old village by the watermill, and New Ollerton, built for the colliery and now home to most of the shops and services. The former colliery site became the Sherwood Energy Village, a mix of businesses and housing, and Boughton’s industrial estate sits just to the east. Trade and service firms here cover a wide rural patch, from Bilsthorpe and Walesby to Edwinstowe and Clipstone, so the useful site has a page for each place the firm really works in.

The visitor season is uneven, and that affects how the site should be built. Spring and summer weekends and the school holidays are the peak, and the quiet months are quiet. A site that lets you change opening hours, menus, events and availability yourself is worth more here than in a town where nothing changes from one month to the next.

The Ollerton roundabout, where the A614 meets the A616, puts a lot of through traffic within a couple of minutes of the town, heading between Nottingham, Worksop and Newark. Food and fuel businesses near it are found by people searching from a car for what is open right now, and for them accurate hours on the Google Business Profile matter more than anything on the site.

Thoresby Colliery at Edwinstowe, the last pit in the area, closed in 2015, and the trades and small firms that grew up around mining now sell mostly to households and visitors. Many are long established and well known by name locally, and less visible online than their reputation deserves. For them the first job is rarely a large site. It is a clear, current one that matches what people already say about the business, with reviews to back it up.

More on how we build websites, and on the areas we cover beyond Ollerton.

Comparing Ollerton web designers? Use the questions to ask before you hire a web designer on us too, and check any quote against how much a website costs in the UK.

A good share of it is for trades and home-services businesses, where the office is a van and the work happens at somebody else's address. If that is your line of work, there is more on Websites for Trades.